Capabilities :: Corporate Design
Design is the creative process of translating concepts into a visually structured language
that is universally apprehended. An outstanding corporate design influences the reputation
that people have about a business, while boosting market profile and visibility.
The same is true for packaging design, which supports the emotional purchase decision
and the product branding at one of the most important market interfaces: the point of sale.
A good graphic designer brings structure and clarity to the visual communication of a message,
enhancing its branding power by making the message stand out. This is why top design pays for itself.
megapublic works with companies as a full-service agency in Switzerland, on a per project basis,
or may assign a senior branding director for interim contracts for interim management contracts at their locations abroad.
The one-stop consultant can direct the entire design process from strategy, concept, design, implementation to management.
Agency services in the field of corporate design include competencies such as:
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| • Corporate design: conceptualizing, creating and implementing a new CD incl. stationery, style guides and digital handbooks |
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| • Global design management: directing, supervising and enforcing a new corporate design system worldwide |
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| • New media: implementing corporate design in digital media |
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| • Packaging design: branded package design concepts for new products |
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| • Editorial design: periodicals, corporate image brochures, profiles, newsletters, magazines, annual reports, marketing literature |
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| • Graphic design: stationery, signage, poster, etc. |
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| • Branded trade fair design for exhibitions and events |
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| • Marketing design systems for Point-of-Sale and retail outlets |
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| • Interactive design: corporate web design, user interface design, etc. |
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